Ithra
Partner Content
Ithra
This content was paid for by Ithra and produced in partnership with the Financial Times Commercial department.

Accelerating Potential

Committed to promoting culture, talent, and creativity, the King Abdulaziz Center for World Culture - Ithra - is dedicated to nurturing the Kingdom of Saudi Arabia’s most precious natural resource, its human capital.

Art for momentous times - culture and creativity in the ‘new normal’

More than a mere reflection of events, culture and creativity have always occupied a key role in the vanguard of social transformation.

Explore now

Difference engines: cultural institutions in an age of disruption

In an age when cultural institutions are most readily measured by quantifiable markers of their popularity, Covid-19 has come to represent an existential challenge.

Explore now

Present tense, future perfect: creativity and entrepreneurship in post-COVID economies

Worldwide, creatives and entrepreneurs need support to resume their vital economic and social roles post-pandemic.

Explore now