Ithra
Partner Content
Ithra
This advertisement has been produced by the commercial department of the Financial Times on behalf of Ithra

Accelerating Potential

Committed to promoting culture, talent, and creativity, the King Abdulaziz Center for World Culture - Ithra - is dedicated to nurturing the Kingdom of Saudi Arabia’s most precious natural resource, its human capital.

Saudi Arabia's cultural renaissance

Across Saudi Arabia, a new wave of creatives are being inspired by the kingdom’s past. Explore the new generation of institutions and practitioners that are championing traditional Saudi arts and crafts.

Watch video

Conserving the past, curating the future

Saudi Arabia's ambitious plans for its future envision a thriving culture, defined by creativity and innovation, and inspired by the region’s rich heritage and living traditions.

Explore now

A matter of balance: designing Saudi Arabia's future using the wisdom of its past

Father and son, architect Sami Angawi and artist-designer Ahmad Angawi believe the traditional arts of Saudi Arabia should inform its future

Explore now

Art for momentous times - culture and creativity in the ‘new normal’

More than a mere reflection of events, culture and creativity have always occupied a key role in the vanguard of social transformation.

Explore now

Difference engines: cultural institutions in an age of disruption

In an age when cultural institutions are most readily measured by quantifiable markers of their popularity, Covid-19 has come to represent an existential challenge.

Explore now

Present tense, future perfect: creativity and entrepreneurship in post-COVID economies

Worldwide, creatives and entrepreneurs need support to resume their vital economic and social roles post-pandemic.

Explore now